The challenge was to convey, in an understandable manner, the complex mode of action associated with a drug that Corgentech had in it's development pipeline. Subtle animation sequences were developed to clearly communicate how the targeted cell duplicates it's DNA, and subsequently how the drug product blocks that replication.
Demonstration of the RNA replication Corgentech's inhibitor is aiming to block
The concept of what Corgentech's inhibitor decoy MOA would do to block replication
Expectation of inhibitor decoy blocking replication in bacteria DNA